Discover Insights that Transform Product and Customer Experiences
Create Great Products • Improve Customer Experience • Automate Market Research
Apptr’s API seamlessly analyzes, then interprets unstructured customer and product data into easy to understand data summaries and valuable business insights. Use Apptr to create great products, improve customer experience and automate research
Story Based Data Analysis
Business Critical Unstructured Data is Overlooked
Unstructured Data is data that hasn’t been ordered, analyzed and defined. It’s typically textual data that comes from things like social media posts, surveys, support tickets, CRM’s, reviews, news, publications, email, chat and call support data etc. 80 to 90% of Enterprise data is unstructured and less than .5% is analyzed and used for business intelligence leaving missed opportunities to transform business operations and optimize performance.
Complete Analysis of VoC Data
Voice of the Customer (VoC) is feedback from customers around experiences from your company, products and services. The majority of VoC data is unstructured and difficult to analyze. Social listening and sentiment analysis tools have limitations. Sentiment analysis can only provide interpretations of data in the form of sentiment (positive, negative, neutral). Listening tools focus just on social media and only monitor hashtags and keywords. As a result, proper analysis is not done on the data and important insights are left undefined. Apptr helps in delivering a complete analysis quickly interpreting unstructured data into simple data summaries and actionable insights.