Transform Unstructured Data Into Actionable Insights

Create Great Products • Improve Customer Experience • Automate Research

Apptr’s API seamlessly analyzes, then interprets unstructured data into easy to understand data summaries and actionable insights. Use Apptr to create great products, improve customer experience and automate research

Product Teams
Build great products customer love with insights from unstructured data
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Customer Experience Teams
Improve customer experience and understand the complete voice of the customer
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Research Teams
Automate research and quickly being able to analyze unstructured data
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Story Based Data Analysis

Apptr’s story engine technology is the missing piece in textual data analysis. Break free from traditional charts, word clouds and sentiments. Instead interpret unstructured data in the form of simple data summaries and actionable insights letting your data speak for itself.
Connect Unstructured Data
Upload your unstructured data via CSV, Excel, API or Direct Integrations. Unstructured textual data comes from sources like: Social media, surveys, customer support tickets, CRM’s, reviews, news, publications, blogs, emails, chat and phone logs etc.
Metadata and Entity Extraction
Unstructured data is analyzed and parsed with entity extraction, classifying unstructured text data into defined categories like people, names, organizations and geolocation.
Aggregation and Similarity Grouping
Clusters are formed, aggregated and grouped based on similarity from unstructured data with auto generated Machine Learning (ML) technology.
Data Summaries and Actionable Insights
The unstructured data is then transformed into stories composed of easy to understand data summaries, actionable insights and sentiments from your data.

Business Critical Unstructured Data is Overlooked

Unstructured Data is data that hasn’t been ordered, analyzed and defined. It’s typically textual data that comes from things like social media posts, surveys, support tickets, CRM’s, reviews, news, publications, email, chat and call support data etc. 80 to 90% of Enterprise data is unstructured and less than .5% is analyzed and used for business intelligence leaving missed opportunities to transform business operations and optimize performance.

Complete Analysis of VoC Data

Voice of the Customer (VoC) is feedback from customers around experiences from your company, products and services. The majority of VoC data is unstructured and difficult to analyze. Social listening and sentiment analysis tools have limitations. Sentiment analysis can only provide interpretations of data in the form of sentiment (positive, negative, neutral). Listening tools focus just on social media and only monitor hashtags and keywords. As a result, proper analysis is not done on the data and important insights are left undefined. Apptr helps in delivering a complete analysis quickly interpreting unstructured data into simple data summaries and actionable insights.

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Create Great Products • Improve Customer Experience • Automate Research