Privacy Policy

This Privacy Policy describes the policies and procedures that Apptr, Inc. (collectively “Apptr“, or “we“, or “us“, or “our“) uses on the collection, use and disclosure of your information when you use the Apptr Service (the “Service“).

Information We Collect

We collect information about you when you provide it to us, when you use our Services, and when other sources provide it to us, as further described below.

Apptr uses information we collect to operate, maintain and provide you the features and functionality of the Service, to analyze how the Service is used, diagnose service or technical problems, maintain security, remember information to help you efficiently access your account, monitor aggregate metrics such as total number of visitors, traffic, and demographic patterns, and track Content and users as necessary to comply with the Digital Millennium Copyright Act and other applicable laws.

We collect information from you when you:

  • Create or register an account, or when you manage your account.
  • Upload information, data or content to our Service.
  • Communicate with us via our email, chat, or via any other form.
  • Contact us for customer support.
  • Integrate third-party products and services with your Apptr account.

Information You Provide To Us

We collect information about you when you input it into our platform, either manually or programmatically, or otherwise provide it directly to us.

Content you provide through our website:
The Services include our website, where you may choose to submit content to gain access to learning materials, to book a demo, or to contact us. Examples of content we collect and store include:

  • - your first and last name;
  • - your company name;
  • - your email address;
  • - your phone number;

Content you provide through our platform:
The Services include our text analytics platform, where you may choose to submit content, through the user interface, API, and/or through any third party integration. This content includes any information about you that you may choose to include. Examples of content we collect and store include:

  • - the textual data you submit to be analyzed;
  • - the name of a watchlist, group, view, organization, or source;
  • - the description of a source;

Content you provide through our support channels:
The Services also include customer support, where you may choose to submit content regarding a problem you are experiencing with a Service. Examples of content we collect and store include:

  • - the textual data you submit to help us reproduce the issue;
  • - screenshots;
  • - contact information;

Information We Collect Automatically When You Use The Services

Your use of the Services:
We keep track of certain information about you when you visit and interact with any of our Services. Examples of content we collect and store include:

  • - the features you use;
  • - your interactions with our platform, such as:
  • - creating a dataset;
  • - applying a filter;
  • - adding items to your blacklist.
  • - when you were last active on our platform.

Device and connection information:
We collect information about the browser you use to access the Services. Examples of information we collect and store include:

  • - your operating system;
  • - your browser type and version;
  • - your IP address (and therefore, your location).

Information We Receive From Other Sources

Other users of the Services:
Other users of our Services may provide information about you when they submit content through the Services. For example, a user may provide your email address in order to invite you to the Services.

We obtain additional information about you from third party sources, to enrich your experience on the website and provide you with more relevant information related to our service offerings.

How We Use Information We Collect

How we use the information we collect depends in part on which Services you use, how you use them, and any preferences you have communicated to us. Below are the specific purposes for which we use the information we collect about you.

To provide the services:
We use information about you to provide the Services to you, including authenticate you when you log in, process your textual data, provide customer support, billing and accounting, and to operate and maintain the Services.

For research and development:
We are always looking for ways to make our Services smarter, faster, secure, integrated and useful to you. We use information about how people use our Services and feedback provided directly to us to troubleshoot and to identify trends, usage, activity patterns and areas for improvement of the Services. We also test and analyze certain new features with some users before rolling the feature out to all users. We will never use your textual data to train and improve our language processing models without your consent.

Customer support:
We use your information to resolve technical issues you encounter, to respond to your requests for assistance, and to repair and improve the Services.

For safety and security:
We use information about you and your Service use to verify accounts and activity, to monitor suspicious or fraudulent activity and to identify violations of Service policies.

To protect our legitimate business interests and legal rights:
Where required by law or where we believe it is necessary to protect our legal rights, interests and the interests of others, we use information about you in connection with legal claims, compliance, regulatory, and audit functions, and disclosures in connection with the acquisition, merger or sale of a business.

With your consent:
We use information about you where you have given us consent to do so for a specific purpose not listed above. For example, we may publish testimonials or featured customer stories to promote the Services, with your permission.

How We Share Information We Collect

With service providers:
We may share your personally identifiable information with other third parties for the purpose of providing a better Service to you. These parties include data storage services, maintenance services, payment processing, database management, email providers, analytics tools to help us understand how you use the site, CRM providers, marketing and sales solutions, data providers about your company, and services that help us secure the Service. These third parties may have access to your personal data for the purpose of performing these tasks according to our instructions. Such third parties’ use of your information will be bound by this Privacy Policy. We may also store personal information in locations outside the direct control of Apptr (for instance, on servers or databases co-located with hosting providers).

With other third parties:
We will never share, sell, or distribute in any way your information to a non-service provider without your consent.

How Long We Keep Information

How long we keep information we collect about you depends on the type of information, as described in further detail below. After such time, we will either delete or anonymize your information or, if this is not possible (for example, because the information has been stored in backup archives), then we will securely store your information and isolate it from any further use until deletion is possible.

Account information: We retain your account information until you delete your account. We also retain some of your information as necessary to comply with our legal obligations, to resolve disputes, to enforce our agreements and to support business operations.

Payment history: We retain your payment history as long as required to comply with our legal obligations.

Compliance with Laws and Law Enforcement Requests; Protection of Apptr’s Rights

Apptr may disclose your personal information if required to do so by law or subpoena or if we believe that it is reasonably necessary to comply with a law, regulation or legal request; to protect the safety of any person; to address fraud, security or technical issues; or to protect Apptr’s rights or property.

How To Access And Control Your Information

You have the right:

  • - to object to our use of your information (including for marketing purposes);
  • - to request the deletion or restriction of your information;
  • - to request your information in a structured, electronic format.

Your request and choices may be limited in certain cases: for example, if fulfilling your request would reveal information about another person, or if you ask to delete information which we or your administrator are permitted by law or have compelling legitimate interests to keep.

You can always request to change or delete your personal data, or ask about how it is used by emailing us at

Resourse, Enforcement and Liability

We’ll regularly review our continued adherence to these privacy obligations, and we’ll provide and maintain the independent mechanism specified in this Privacy Policy as a way to resolve complaints about our privacy practices.

Further, we acknowledge our potential liability for misuse of your Personal Information by us or our third-party service providers, as further set forth in this Privacy Policy.

Changes to Our Privacy Policy

If we change our Privacy Policy, we will post those changes on this page to keep you aware of what information we collect, how we use it and under what circumstances we may disclose it. Changes to this Privacy Policy are effective when they are posted on this page.

Please contact us at with any questions regarding these Privacy Policy.

This Privacy Policy was last updated on: Aug 30, 2022.

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